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Why branding lingo has to create connection - copywriting
I love words - they are my tools. But like any craftsperson, I need to make sure these 'tools' are used reflectively and not just for my...


80+ Pieces of Coverage for Health Client: Reflect Clinic
Contacts are everything in the world of media and as a journalist one of my main tasks was to network, meet and build good relationships....


CWM in the News! Business Cloud UK
Always good to be profiled in a leading business title and so I was really delighted that the lovely Chris Maguire, editor Business...


Twitter feuds - don't give trolls attention
I was on BBC 5 Live today chatting about Twitter feuds and notably the ongoing one between Piers Morgan and author JK Rowling. Twitter...


Making sure a great idea converts into great press coverage
Immediately think in terms of coverage, telling the story, sharing the news. It's something agencies and brands need to cultivate among thei


Campaign spotlight: poppies sprayed on parking bays - Poppy Appeal
Hats off to the imaginative team behind this Remembrance Day awareness project. Artists were brought in to design and paint the flowers...

Collette Walsh - PR & Media consultant: website updated
Hi and welcome to my updated website. My original CWM site was built on Wordpress and consisted of blogs but I've recognised that the old...


PR ideas and mind maps - the 'wonder wall'
Some team members are contemplative and will have their lightbulb moment while cycling home from the office, others are what I call clickers


Why open work spaces rock...
So what's the answer? Budget permitting, and I'm not talking the Google or Aplle HQs here people, a fresh, open work space is really a win-w
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