I worked in-house with the talented team at MoneySuperMarket to create simple guides to saving for its millions of website users. I was tasked with making financial language simple and to steer consumers to not just purchase from the site, but enjoy engaging with it. I introduced case studies,with real-life customer money issues. I also came up with the concept, name and format for their first ever podcast - 'Cashing In' with yours truly scripting and presenting the initial episodes. 

Reflect Clinic - Health & Beauty 

Leading UK beauty, cosmetic surgery and aesthetics specialists, Reflect approached me for a short consultation on their creative and media relations strategy. I did a full audit of their brand messaging and website copy - focusing on their unique position as being experts in patient safety. I integrated this vital messaging into several seasonal campaigns, resulting in exceptional press coverage and a 300 per cent increase in consultation enquiries and major sales boost of treatments. This work garnered both national and regional news coverage. 

Love2Shop - UK's favourite gift card brand 

I worked for over two years with this household favourite retail brand - creating content, press releases, advertorial copy and supporting the talented creative team (and external ad agency TBWA North) on a number of campaigns. My activity included working on the brand's sister products: Park Christmas Savings and Love2Shop B2B.