Making sure a great idea converts into great press coverageImmediately think in terms of coverage, telling the story, sharing the news. It's something agencies and brands need to cultivate among thei
Campaign spotlight: poppies sprayed on parking bays - Poppy AppealHats off to the imaginative team behind this Remembrance Day awareness project. Artists were brought in to design and paint the flowers...
PR ideas and mind maps - the 'wonder wall'Some team members are contemplative and will have their lightbulb moment while cycling home from the office, others are what I call clickers