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Making sure a great idea converts into great press coverage
Immediately think in terms of coverage, telling the story, sharing the news. It's something agencies and brands need to cultivate among thei


Campaign spotlight: poppies sprayed on parking bays - Poppy Appeal
Hats off to the imaginative team behind this Remembrance Day awareness project. Artists were brought in to design and paint the flowers...


PR ideas and mind maps - the 'wonder wall'
Some team members are contemplative and will have their lightbulb moment while cycling home from the office, others are what I call clickers
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